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Maximizing Engagement: How The Godfrey Hotel Leverages a Dynamic Content Strategy with Hovr

🤔 Problem statement

The Godfrey Hotel needed a dynamic way to showcase its rooms and meeting spaces that went beyond static images and text.

The challenge was creating an engaging digital experience that highlighted key features, captured visitor interest, and ultimately drove bookings.

🫡 Solution

The Godfrey Hotel Chicago continues to see strong engagement from Hovr’s dynamic content strategy. A key advantage of Hovr’s Moments is the ability to refresh existing content, keeping the website experience engaging for both first-time and returning visitors. By swapping out older content with new, trending visuals—especially for high-traffic areas like the rooftop—The Godfrey ensures guests always have something fresh to discover.

🔥 Results

The Godfrey has embraced the full spectrum of Hovr’s interactive tools. They’ve integrated custom Anchors featuring their logo, guiding visitors seamlessly through the site. Recently, they expanded their strategy by adding a Pathway to the rooms page, enhancing the booking journey.

Looking ahead, The Godfrey plans to implement Fill across all room types once renovations are complete, further elevating their digital presence with immersive, evolving content.

31.5%

Click Through Rate

9.7k

Interactions

6.6%

Engagement

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