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Hovr's Impact on Xanterra's Video Content Strategy

Image with a resort located in mountains at dusk, with a trail of lights from the road to the resort

🤔 Problem statement

Xanterra faced several challenges in implementing its video content strategy:

  • Limited resources for video production and distribution.
  • Difficulty in consistently creating engaging and high-quality video content.
  • Ineffective utilization of existing video assets.
a resort sitting in a circular middle portion of snowy mountains

🫡 Solution

To address Xanterra’s needs, Hovr seamlessly integrated its no-code management tool, enabling tailored video content to be embedded directly onto Xanterra's website while maintaining brand coherence.

Hovr’s tool also offered robust analytics, delivering invaluable insights into video engagement and the effectiveness of content delivery.

screenshot of Hovr being used on a desktop version of the Xanterra website
Mobile version of Hovr being used on the Xanterra website

🔥 Results

Through its partnership with Hovr, Xanterra effectively leveraged video content to enrich its online presence, engage its audience, and drive business outcomes. By enhancing website content distribution with Hovr's innovative features, Xanterra experienced significant improvements in user engagement and campaign performance. 

This collaboration between Hovr and Xanterra exemplifies the power of innovative technology and strategic content marketing in the travel and hospitality industry. 

photo of a bear in a field with snowy mountains in the background

37.5%

CTR

2.9k

Minutes Watched

21k

Video Plays

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