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Bringing Paradise to Life: Scrub Island Resort’s Journey to Interactive Guest Experiences

🤔 Problem statement

Scrub Island has an incredible range of offerings — from beaches and pools to unique local excursions. They needed a way to showcase all of this in a way that truly engaged visitors and encouraged them to explore more. The resort wanted to:

  • Bring its story and atmosphere to life online
  • Guide visitors smoothly through resort features
  • Create excitement that drives bookings
  • Increase engagement while keeping the experience simple and enjoyable

🫡 Solution

Scrub Island Resort partnered with Hovr to integrate interactive video content across key areas of their website. Utilizing Hovr's platform, they were able to:

  • Layer captivating video content that highlighted the resort's unique experiences and amenities
  • Incorporate clear, compelling calls to action that directed visitors to explore beaches, pools, dining options, and local activities
  • Transform static pages into engaging, story-driven journeys that invited guests to delve deeper into what the resort had to offer

🔥 Results

The introduction of Hovr’s interactive video transformed Scrub Island Resort’s online presence by creating a more immersive and engaging experience for website visitors. The resort saw a substantial increase in visitor engagement, with users spending significantly more time exploring content and interacting with key amenities.

Overall, Hovr helped Scrub Island Resort move beyond a simple website to a vibrant digital destination that captivates visitors, encourages exploration, and drives measurable business growth.

76%

Increase in Booking Engine Traffic

414

Minutes of Watch Time

26.5%

Click Through Rate

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