🤔 Problem statement
With a wide variety of events and amenities, Scottsdale Resort had so much to offer, but visitors weren’t fully aware of everything available. The resort needed a solution to:
- Communicate events and activities clearly to guests and locals
- Increase conversions and drive room bookings
- Make the website intuitive and enjoyable to navigate
- Give the website a fresh, modern appearance that reflects the resort’s vibrant personality
🫡 Solution
Scottsdale Resort implemented Hovr’s interactive technology to bring their website to life:
- Key events and experiences were highlighted with interactive video and Anchors, making it easy for visitors to explore what’s happening
- Static content and images were transformed into dynamic touchpoints, engaging users and encouraging deeper exploration
- Calls to action guided visitors seamlessly from browsing events to booking rooms, improving the overall user journey
🔥 Results
In just 30 days, Scottsdale Resort’s website was transformed into a dynamic and engaging digital destination. Visitors spent significantly more time exploring events, amenities, and experiences, interacting with content in ways that weren’t possible before.
Interactive features guided guests smoothly from discovery to booking, creating a natural journey that encouraged exploration and built confidence in their stay.
Click-throughs on calls to action increased, showing that users were actively engaging with key areas of the site rather than just browsing.
The immersive experience elevated the website’s overall usability and appeal, helping Scottsdale Resort stand out in a competitive market.
By showcasing its full range of events and activities in an interactive way, the resort deepened visitor engagement and successfully turned casual interest into meaningful bookings.
178.3
49.4%
34.8%
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