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The Big Myth: “We Don’t Have Enough Content”
If you ask 10 hotel marketers why they’re not using more video, nine will say, “We don’t have the content.”
But the truth? You do — you’re just not activating it.
Hovr was built for the reality of hospitality: limited time, lean teams, and massive potential.
From Production to Performance
Forget big-budget shoots. Some of the best results in the Hovr ecosystem come from existing media — a 15-second clip from a phone, a lobby B-roll, or a photo sequence turned into motion.
At CHIEF 2025, we showcased hotels that repurposed their archives into top-performing video:
- 19:1 ROI using recycled footage.
- Engagement above 25%.
- Launch time under two weeks, zero developers required.
It’s not about perfection; it’s about placement.
Turning Assets Into Revenue
Hovr’s system takes whatever content you have and converts it into interactive storytelling:
- Use Anchors to attach video snippets to CTAs.
- Apply Fill to convert still photography into motion.
- Create Pathways to connect short clips into a brand journey.
The result: a site that feels rich and intentional—without heavy production.
Case Examples
A resort in Florida used simple lobby footage and turned it into an interactive Welcome Moment. Engagement hit 31%, CTR 12%, all without new filming.
Another boutique property repurposed drone shots from 2019 and saw CTR increases of 40× over static banners.
This proves you don’t need more content; you need the right context.
From “We Can’t” to “We Did”
Marketing teams who once struggled to publish consistent video now have a repeatable process: test, measure, repeat.
Hovr’s Booking Pixel connects engagement directly to influenced revenue—no guesswork.
When video performance becomes transparent, marketing budgets become defensible.
The Takeaway
Stop chasing new shoots. Start activating what you already have.
Your best content is probably sitting on your hard drive—it just needs Hovr to make it move revenue.
👉 Book a demo and see how fast your “old” footage can create new ROI.
