Branded Hotels vs. Independents: How Each Can Benefit From Video Content

In the competitive landscape of the hospitality industry, video content has become a powerful tool for engaging potential guests and driving bookings. Whether you manage a branded hotel as part of a major chain or an independent property, leveraging video content effectively can elevate your marketing strategy and showcase your unique value. Let’s explore how each type of hotel can benefit from video content and maximize its impact.

The Power of Video Content in Hospitality

Video content resonates deeply with today’s travelers, offering a dynamic way to showcase your property’s offerings. It combines visuals, storytelling, and emotion to create memorable impressions that static images or text alone can’t achieve. According to studies, 95% of purchasing decisions are made with emotions,  when using video effectively on booking sites and social platforms your property has the chance to increase conversions.

Branded Hotels: Amplifying Consistency and Recognition

For branded hotels like Hilton, Marriott, or Holiday Inn, video content can reinforce the brand’s established identity while highlighting individual property features. These properties often benefit from corporate resources, but they still need localized strategies to stand out in their specific market.

Key Benefits of Video for Branded Hotels:

• Showcase Amenities: Use high-quality videos to spotlight amenities like pools, fitness centers, and meeting spaces, tying them into the chain’s broader standards of excellence.
• Build Trust: Highlight how your property upholds the brand’s reputation for quality, consistency, and guest satisfaction.
• Localized Appeal: Include video content that highlights nearby attractions and unique experiences, emphasizing how your location offers something special within the brand.
• Promote Loyalty Programs: Incorporate storytelling to demonstrate how joining loyalty programs like Hilton Honors or Marriott Bonvoy enhances the guest experience.

Independent Hotels: Highlighting Unique Experiences

Independent hotels thrive on their individuality and personalized guest experiences. Video content allows these properties to tell authentic stories that differentiate them from branded competitors and appeal to niche audiences.

Key Benefits of Video for Independent Hotels:

• Showcase Personality: Highlight your property’s character, unique design, or historical significance, offering guests an experience they can’t find elsewhere.
• Tell Stories: Share the journey of your hotel—whether it’s a family-run business, a restored historic building, or a luxury boutique property.
• Promote Local Flavor: Create videos that emphasize your connection to the community, such as partnerships with local businesses or recommendations for nearby dining and activities.
• Drive Direct Bookings: Use video content on your website to highlight exclusive packages and promotions, reducing reliance on OTAs.

Tips for Creating Effective Video Content

• Know Your Audience: Whether you’re targeting business travelers, families, or couples, tailor your video content to their needs and preferences.
• Keep It Short and Engaging: Most viewers have short attention spans. Aim for videos under a minute that captivate viewers within the first few seconds.
• Use Professional Quality: High-resolution visuals, steady footage, and clear audio are essential to maintaining a polished image.
• Leverage Social Media: Platforms like Instagram and TikTok thrive on video content. Create platform-specific content to maximize engagement.
• Include Calls-to-Action: Encourage viewers to book directly, explore amenities, or contact your team for more information.

Hovr: Transforming Video Engagement for Hotels

Whether you manage a branded property or an independent hotel, GetHovr’s solutions can elevate your video content strategy. With features like Anchors, which transform static site elements into interactive experiences, and Fill, which turns existing images into evolving video content, Hovr empowers hotels to engage visitors dynamically and convert more bookings.

Final Thoughts

Video content is no longer a luxury—it’s a necessity for both branded and independent hotels. By leveraging the right tools and strategies, you can tell your story, captivate your audience, and inspire travelers to choose your property for their next stay. Ready to get started? Let Hovr help you bring your vision to life!