Indianapolis, June 16–19, 2025 – HITEC welcomed nearly 6,000 hospitality professionals and more than 360 exhibitors to discover the technologies shaping tomorrow’s travel experiences. Among the breakout brands was Hovr, showcasing the power of interactive video and how it’s driving conversions, engagement, and ROI across hotel websites.
Booth #818 Was Buzzing
Hovr’s booth quickly became a hotspot for hotel marketers, digital teams, and innovators eager to see video content do more than just play. With live demos running throughout the week, attendees got a firsthand look at how Hovr overlays video directly onto websites—no redesign required—turning passive visuals into clickable, high-performing moments.
Our team walked through real client examples showing:
- Up to 48% CTR on interactive video pins
- 26:1 average ROI
- Conversion rates 2x–3x higher than standard page content
Launching New Features: Fill + Pathways
HITEC marked the debut of two powerful product updates:
- Fill: Turns static images into interactive, moving visuals with clickable video overlays—perfect for hero banners, room photos, and promotional imagery.
- Branching Pathways: Allows hotels to build custom, choose-your-own-adventure video journeys—letting guests explore by interest (e.g., romantic getaways, family travel, wellness escapes).
As CEO Jason Craparo shared during the event, “We’re helping travel brands activate the content they already have and turn it into their highest-performing asset.”
The GAIN Event: Where Innovation Met IndyCar
On Tuesday night, Hovr co-hosted the GAIN networking event at the Dallara IndyCar Factory—a high-octane celebration of hospitality innovation. The evening brought together hundreds of industry professionals for cocktails, conversations, and an unforgettable ride through what’s next in travel marketing.
Guests got hands-on with simulators, race cars, and more, all while networking with forward-thinking operators, vendors, and marketers. It wasn’t just a party—it was a pulse check on where the industry is headed and how video is taking the lead.
Trends That Matched Hovr’s Vision
Across the show floor and sessions, recurring themes included:
- AI-driven personalization
- Cybersecurity & guest data protection
- Seamless booking experiences
- The shift to visual-first marketing
Hovr’s platform directly addresses these shifts by transforming underutilized site content into personalized, measurable guest journeys—all while layering over existing infrastructure.
Final Takeaway
HITEC 2025 wasn’t just a show—it was a signal. Video isn’t optional. It’s now the expectation for travelers and the most direct path to conversions for hospitality marketers. With bold product launches, meaningful conversations, and a sold-out GAIN event under our belt, Hovr proved why interactive video belongs at the core of every hotel’s digital strategy.
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