ADA Compliance Isn’t Optional
Hotels are frequent targets for ADA lawsuits — especially when it comes to websites. Adding video without accessibility can put your brand at risk. So how can hotels stay compliant and use video?
Why Traditional Video Fails ADA Standards
- No captions or transcripts
- Poor keyboard navigation
- Players that screen readers can’t access
- Autoplay features that disrupt guests with disabilities
The Hovr Approach: ADA-First Video
Hovr was built to be compliant out of the box. That means:
- Captions + transcripts on all videos
- Keyboard-friendly navigation
- Screen reader support
- No inaccessible embeds
Case Studies: Compliance + Conversions
- Scottsdale Resort: Deployed Hovr without ADA headaches. Guests engaged with video without legal risk.
- Apple Valley Restaurant: Turned text-heavy dining content into accessible, video-enhanced Highlights.
Why ADA Compliance Matters Beyond Legal Risk
- Inclusive design improves experience for all guests.
- Accessible video builds brand trust.
- Google ranks accessible sites higher.
FAQs
Q: Can ADA compliance really affect bookings?
Yes. Guests with disabilities represent a significant travel segment. Accessibility isn’t just legal protection — it’s good business.
Q: Does Hovr replace my accessibility audit?
No. Hovr ensures video is ADA-compliant, but you should still audit your overall site.
Conclusion
ADA compliance doesn’t mean avoiding video. With Hovr, hotels can deliver rich, immersive video experiences that are fully accessible.
👉 Protect your brand while boosting conversions. See how with a demo.
