Show Me the Numbers
Every hotel marketer knows video works emotionally. But CFOs, owners, and GMs want numbers. They want ROI. So what’s the true return on investment for adding video to your hotel website?
Why ROI on Video Is Hard to Measure (Traditionally)
- Social media videos drive awareness but rarely track back to bookings.
- Embeds on your website look nice but don’t show conversions.
- Without data, video feels like a cost center, not a revenue driver.
That’s why Hovr built ROI tracking directly into interactive video overlays.
Measuring ROI With Hovr
Hotels see ROI because Hovr tracks:
- CTR: How many visitors click into booking flows.
- Engagement rate: How many interact with video.
- Influenced revenue: Bookings that happen after video interactions.
Case Studies: ROI in Action
- Sandy Pines Campground: $73.8K influenced revenue in 30 days. On a $500 spend, that’s 147:1 ROI.
- Pink Shell Resort: Boosted direct bookings by showcasing unique amenities with Hovr.
The ROI Formula
If a hotel spends $500/month on Hovr and drives $73,800 in influenced revenue → ROI = 147x.
Even lower-performing campaigns often see 26:1 ROI, far outpacing digital ads, SEO, or OTAs.
FAQs
Q: Isn’t video expensive to produce?
Not anymore. Guests respond better to authentic clips than high-production shoots.
Q: Can I track ROI by page?
Yes. Hovr gives you performance data down to the specific Moment.
Q: How does this compare to ads?
Unlike ads, Hovr keeps guests on your site and close to conversion.
Conclusion
Video is emotional — but ROI is logical. With Hovr, you get both. Adding interactive video to your hotel site delivers measurable, repeatable revenue influence that beats traditional channels.
👉 See your potential ROI with our Instant Content Audit.
